How we work

You know the parts. We know who's buying them online.

You're great at running thousands of SKUs, container arrivals and getting the right part out the door. We're customer-experience specialists who turn that expertise into a store enthusiasts trust at midnight, when they're researching their next build.

A Jeep Gladiator with a canopy and roof rack outside an open warehouse door, stock on the racks behindfit-out day at a partner's warehouse, Brisbane
Our story

There's something honest about a warehouse at dawn.

20+ years in software, 10 improving online stores
A grey cat sitting on boxes high up in a pallet rack at a partner warehouse
head of stock control

Every part has its place, because when a customer needs that exact component, you know exactly where to find it. Container unloads at 7, personal phone calls to track down a hard-to-find bracket, genuine care when someone's build depends on getting it right.

Online, almost none of that shows. The buyer scrolling at midnight sees a blurry photo, a supplier description and an eBay listing next to forty others. So they buy on price, or not at all.

We're not warehouse experts telling you how to run your floor. We make sure the world sees what you already do well.

That's the gap we bridge: a store, content and marketing built around what enthusiasts need before they click "buy". Run by people who see your business up close.

The gap

What we usually find, and what we put in place.

Before

  • Fighting eBay algorithms and social media on your own
  • Supplier photos and two-line descriptions
  • No direct relationship with the people buying
  • Competing on price against everyone else's listing

With Vendos

  • A direct store built for your catalogue and fitment
  • Photography and content that does your products justice
  • Customers, emails and repeat orders that belong to you
  • Marketing aimed at 4WD and outdoor enthusiasts, not everyone
The process

Four phases, one partner the whole way.

no hand-offs between agencies
  1. 01 / DISCOVERY

    Understand your world

    Walkthrough on your floor, your products, customers and current channels. You get an honest view of the opportunity.

    You get: a growth plan
  2. 02 / DESIGN

    Design the experience

    Store, fitment search and product pages designed around how enthusiasts actually shop for parts.

    You get: designs to sign off
  3. 03 / BUILD

    Build the engine

    Store, integrations, POS, product data and content. Built once, owned by you.

    You get: a store you own
  4. 04 / GROW

    Launch and keep improving

    Marketing, testing and new features, month after month. You ship the orders.

    You get: orders, monthly reports
Working together

A partnership, not a service you buy.

We cap the number of warehouses we work with, so every partner gets senior people, not an account manager. Long-term, not quick fixes.

Straight talk, every month

Monthly performance reports, a direct line to the people doing the work, and plain explanations of what we're doing and why.

What works for one, works for all

When a tactic or feature lifts sales for one partner, every partner gets it. You benefit from what we learn across the network.

We win when you ship

Our commission comes from shipped orders, so we chase profitable sales, not clicks or vanity traffic.

How pricing works →
Sunset BBQ outside the open Canetoad Equipment warehouse: a long table with watermelon and skewers, people chatting by the roller door
warehouse BBQ at Canetoad, Brisbane

The kind of partner who gets invited to the BBQ.

We spend real time on our partners' floors: fitting canopies, testing parts, fixing what slows the team down. Sometimes that ends with skewers on the grill behind the warehouse.

best kind of meeting
The people

Who'll be on your floor.

same face from walkthrough to launch
Torsten Schmidt, founder of Vendos
Torsten SchmidtFounder / strategy, walkthroughs, build

I've spent over 20 years building software, including the last decade focused on user experience, interface design and improving online stores.

When you work with Vendos, you work directly with me. I'll walk through your store with you, work out what could be better, build the improvements and stay involved after launch. No hand-offs, no account managers.

Let's make sure the world sees your warehouse.

Start with a 2-minute fit check. If it makes sense for both of us, we'll come and walk your floor.